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The Alves Bandeira Group recently associated with APPM - the Portuguese Association of Marketing Professionals, with the aim of contributing, on one hand, to greater recognition of Marketing and its importance in improving the business ecosystem in Portugal, and on the other hand, to benefit from a range of advantages that APPM offers to member companies.

Founded in 1967, APPM is a non-profit association that aims to "affirm the importance of the profession and function of Marketing in various sectors of activity", committing itself, for this purpose, "to create and continue a greater number of initiatives from different Marketing areas, contributing to greater recognition and experience for its members."

The main advantages for the Alves Bandeira Group include the possibility of participating in conferences, webinars, training events, and Regional Marketing Clubs; access to studies, publications, articles, and exclusive content; advantages in registering for courses and training events recognized and accredited by APPM; the possibility of using APPM's headquarters for meetings; among other initiatives organized by the Association.

Finally, it is worth highlighting the recent launch of the first Professional Marketing Certification (CPM) in Portugal, a method of assessing and recognizing the capabilities of Marketing professionals. 

Members with a CPM certificate will be recognized as professionals qualified to perform various functions in the Marketing field.

Click here to learn more about APPM.